Lorenzo Riva Milano™ | Double-Breasted Denim Puffer Jacket with Camouflage Inserts

Lorenzo™ Jacket – The Only One You’ll Ever Truly Need

⚠️ WARNING: This is not just another denim jacket
If you’re looking for something disposable that disappears after one season, look elsewhere.
If you want the jacket your friends will ask to borrow, that works with everything, that gets better with time — keep reading.

Has this ever happened to you?
You love the look of a classic denim jacket.
But when winter comes, you know you’ll freeze.
So you put on a puffer jacket.
And suddenly, you look like everyone else.

The Lorenzo™ Jacket ends that impossible choice.

Authentic Japanese selvedge denim that ages with character + invisible thermal insulation that keeps you warm like a technical puffer = timeless style with real warmth.
No one sees the insulation.
Everyone sees the iconic denim.
You feel the warmth.It’s the jacket you put on and instantly feel different.
More confident.
More yourself.
Because it’s authentic.💎 What Makes This Jacket Different

While other denim jackets fade away, this one gets better.
While others lose their shape, this one keeps its structure.
While others become generic, this one develops its own personality.

Quality You Can Feel12–13oz Japanese selvedge denim

This is not thin, decorative denim.
It’s authentic fabric woven on traditional Japanese shuttle looms — the same used for collectible premium jeans.
Mid-to-heavy weight that breathes without feeling fragile.
Signature diagonal twill texture you can feel in your hands.
It ages beautifully, developing natural fades and whiskers that tell your story.
Every jacket becomes unique over time.

Invisible thermal insulation
From the outside, it looks like a classic denim jacket.
Inside, it features 150g/m² hollow-fiber synthetic insulation that keeps you warm like a puffer jacket.
No bulk.
No padded look.
The silhouette stays slim and urban while you’re protected from real cold.
Comfort range: +5°C to +15°C.

Soft fleece inner lining
Rugged denim on the outside, fully fleece-lined on the inside.
Anti-pilling fleece with a velvety feel on the skin.
Not thick or heavy — a thin layer that adds comfort and extra insulation without stiffness.
Slides easily over shirts without pulling or sticking.

Classic collar with wind protection
That iconic trucker-jacket collar everyone recognizes — upgraded.
A hidden snap-button inner storm flap rises to protect your neck from icy wind.
When not needed, it stays invisible inside = pure classic look with modern protection when required.

Premium hardware with aged patina
Brushed solid brass buttons (not cheap steel), copper-tone rivets, YKK zipper with custom engraved Lorenzo™ pullers.
All hardware features a controlled “aged” oxidation finish — looks lived-in from day one, full of character.
Details that separate artisanal denim from mass production.

6-pocket functional system
2 button-flap chest pockets + 2 angled side pockets + 2 fleece-lined inner pockets.
Not decorative — they comfortably fit a smartphone, glasses, documents.
Full organization without needing a backpack for short outings.

Ergonomic articulated cut
Not the boxy 1980s fit.
Modern slim-regular silhouette with natural shoulders, slightly shaped waist, anatomically curved sleeves that follow arm movement.
Freedom of motion without pulling at the shoulders or underarms.
Length 70–72 cm fully covers the belt — lower back always protected.

Adjustable cuffs with double buttons
Two button positions (tight / relaxed) to adapt to different wrists or layering.
Tighten them to seal out wind.
Loosen them for comfort and a relaxed look.
Fit personalization without tailoring.

When This Jacket Truly Shines

Urban outings that matter
Sunday brunch, rooftop aperitifs, gallery openings, indie concerts, vintage markets.
That space where “too sporty” feels wrong and “too formal” feels forced.
Lorenzo hits the sweet spot: elevated casual with a distinctive edge.
Your friends will notice.
Your colleagues will notice.
Strangers will notice.

City travel & city breaks
Berlin, Amsterdam, London, historic cities.
Denim is a universal dress code — accepted everywhere (museums, restaurants, pubs, hotels).
The invisible insulation keeps you warm during hours of walking without looking like a tourist in a technical jacket.
Photographs beautifully — every travel photo looks intentional and well-dressed.

Urban riding (motorbike / scooter)
Daily commuting on two wheels.
Denim resists abrasion better than thin nylon.
Insulation blocks penetrating wind while riding.
High collar protects the neck.
Not too loose = no violent flapping in the wind.
As functional as entry-level riding jackets — infinitely more versatile once parked.

Creative-industry work environments
Tech startups, creative agencies, architecture, design, photography.
Where a formal suit feels ridiculous but a tracksuit is too casual.
Lorenzo communicates: “I care about how I look, but I’m not corporate.”
Over an Oxford shirt + chinos = approved business-casual.
Over a hoodie + jeans = relaxed but intentional.

First impressions that matter
First dates, important dinners, moments where impressions count.
Denim communicates authenticity, approachability, effortless masculinity.
You’re not “the overdressed guy” or “the sloppy guy.”
You’re the guy with taste.
Conversations often start with:
“That’s a great jacket — where did you get it?”

Specifications That Matter

Outer fabric:
12–13oz selvedge denim (360–390 g/m²), 98% cotton + 2% elastane (minimal stretch for movement comfort).
Traditional Japanese shuttle-loom production.
Controlled stone-wash, pre-shrunk — no further shrinking after washing.
Classic 3/1 diagonal twill.
Authentic indigo that fades naturally into a personal vintage look.

Thermal insulation:
150g/m² hollow-fiber polyester, diamond quilting (5×5 cm).
Maintains loft after repeated compression.
Internal hydrophobic treatment — insulation won’t absorb water if rain penetrates the denim.
Breathable — releases body vapor, avoiding the “sauna effect.”

Inner lining:
100g/m² anti-pilling polyester fleece.
Contrast lining (orange/burgundy interior vs indigo exterior) for a premium visual effect when opened.
Taped seams in shoulder areas for added durability and weather resistance.
Woven internal labels (not cheap prints) with care instructions in Italian.

Hardware & finishing:
YKK #5 heavy-duty zipper with custom engraved “Lorenzo” pullers.
Solid brushed brass snap buttons (not plated — color runs through the metal).
Double-cap copper rivets reinforcing stress points.
Triple-stitched seams on shoulders and sides.
Bar-tack reinforced buttonholes (tested for 1,000+ openings).

✔ 12–13oz selvedge denim
✔ 150g/m² insulation
✔ 100g/m² fleece lining
✔ Brushed brass hardware
✔ Custom YKK zipper
✔ 6 functional pockets
✔ Triple-stitched construction

Size Guide

Modern slim-regular fit. Not oversized, not extreme skinny.
If you normally wear L in jackets, order L.

How to measure:
Chest = measure around the widest part under the arms, snug but not tight.
Shoulders = measure from left shoulder seam to right shoulder seam across the back.

True to size (recommended): Defined but comfortable fit, room for t-shirt or light shirt.
Size up: Athletic chest/shoulders, thick hoodies underneath, or relaxed streetwear look (+5 cm chest).
Sizing down (NOT recommended): Denim has minimal stretch — too small restricts arm movement and stresses shoulders.

Important denim note:
During the first 3–5 wears, the denim naturally softens and molds to your body. Slight stiffness at first is normal — comfort increases while structure remains.

Care to Keep It Impeccable for Decades

Authentic premium denim improves with age if cared for correctly.

Golden rule – wash LESS:
Every 15–20 wears or when visibly dirty.
Frequent washing fades indigo and weakens fibers.
For light odors, air it out overnight instead.

When washing:
Inside out. Cold water (max 30°C).
Delicate cycle. Mild liquid detergent.
Wash alone or with dark denim only.
No aggressive spin (max 400 rpm).
Never use fabric softener.

Drying:
Hang on a padded sturdy hanger in a shaded, ventilated area.
No direct sun. No tumble dryer.
Drying time: 48–72 hours.

Spot cleaning:
For small stains, clean only the affected area with a damp cloth and neutral soap. Avoid full washes.

Storage:
Always hang. Never fold.
Use a solid wooden or thick plastic hanger.
Store in a cool, dry, dark wardrobe.
Cover with breathable fabric if stored long-term.

Hardware care:
Wipe buttons, rivets, and zippers occasionally.
Lubricate zipper with candle wax if needed.
Natural oxidation is intentional — don’t remove it.

Professional repairs:
Use a denim specialist for repairs.
Japanese sashiko-style reinforcement preserves value.
Avoid DIY fabric glue.

Breaking-in:
Wear it actively during the first 10–15 wears.
The denim adapts, forming personalized creases (whiskers, honeycombs) — your jacket’s unique signature.

The Truth About This Jacket

This isn’t a jacket you buy because it’s on sale.
You buy it because you know it’s different.
Because you feel the quality.
Because you want something that lasts.

It’s the jacket your friends will ask to borrow.
The one you’ll wear so much it becomes genuinely soft.
The one that will still be here in 20 years — more personal, more valuable.

While other denim jackets disappear after one season, Lorenzo stays.
While others lose shape, this keeps structure.
While others become generic, this develops personality through time and wear.

Not just a jacket.
A personal icon you build by wearing it.
Your distinctive ally for facing winter with timeless style.