Roveri Riva Milano | Corduroy Jacket
Roveri Riva Milano | Corduroy Jacket
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Roveri Velvet Jacket – The Jacket That Solves Everything
It's a moment in everyone's life when you start looking for "one night" and you start looking for "one night." It always works. What makes you feel good. Quella che non lo tradisce mai.
La Giacca Roveri in Velluto is that giacca.
It's not a party where you have to "build an underwear." It's not a game that only works on certain occasions. It's not a day when you need to compromise on style and practice.
It's a game that simply works. With everything. In any situation. Always.
🎯 The Real Problem That Solves
It's not "I need a jacket." It's "I need a jacket that works with everything in my closet, that makes me feel good, that lasts for years, that doesn't force me to think too much." Roveri is that answer.
Why This Jacket Is Different
Authentic Corduroy That Ages Beautifully
This is not synthetic corduroy that flattens over time.
It’s 65% cotton corduroy with fine vertical ribs that create rich, deep texture. With every wear, the fabric naturally softens. After 2–3 years, it will look better than it does today.
This is the opposite of disposable fashion.
Slim cut that enhances without squeezing
Natural shoulders that follow your shape, a subtly tailored waist that defines the silhouette, sleeves that fall perfectly.
It’s not tight.
It’s not oversized.
It’s that rare middle ground that works in real life.
You feel good without having to think about it.
Buttons that tell a story
Resin with horn-effect or burnished metal — a detail that separates craftsmanship from mass production.
Every time you look at them, you know someone cared about this piece.
Nothing here is accidental.
Everything is intentional.
Versatility that solves “what should I wear?”
Over a white t-shirt = urban casual.
Over an Oxford shirt = business-casual.
Over a turtleneck = understated elegance.
Over a hoodie = refined streetwear.
One jacket. Endless possibilities. No compromise.
Pockets that actually work
2 chest pockets with flap + 2 deep side pockets.
Not decorative.
They fit your smartphone, keys, wallet.
Everyday practicality you don’t notice — until you need it.
Intelligent warmth
Corduroy provides natural insulation from +8°C to +18°C.
It’s not a heavy winter coat.
It’s not a summer layer either.
It’s the piece that works most days of the year — the one you end up wearing the most.
💎 The Real Value of This Jacket
It’s not in the price.
It’s in the fact that five years from now, when you’ve bought and forgotten ten other jackets, this one will still be hanging in your wardrobe.
Better looking.
Softer.
More yours.
That’s real value.
How It Works in Real Life
Monday morning, important meeting
Roveri over a white shirt + chinos + dress shoes.
You look professional without looking “corporate.”
Your clients notice your taste.
Your colleagues notice you’re not like everyone else.
Wednesday evening, drinks with friends
Roveri over a black t-shirt + jeans + sneakers.
Effortless casual-chic.
No one thinks “he tried too hard.”
Everyone thinks “he has natural style.”
Saturday afternoon, city errands
Roveri over a grey hoodie + comfortable jeans.
The texture elevates a basic outfit with intention.
You feel the difference.
Others see it.
Sunday brunch with family
Roveri over a turtleneck + tailored trousers.
Quiet elegance.
Nothing forced.
Just natural style.
Specifications That Actually Matter
Fabric:
Corduroy (velvet cord) 65% cotton + 35% polyester, fine ribs (8 wale) — naturally breathable, holds its shape, ages beautifully.
Weight:
280 g/m² — light warmth ideal for seasonal transitions.
Construction:
Double reinforced stitching, double-thread button attachment, partial lining at shoulders/back for natural movement.
Fit:
Modern slim-regular — enhances the body without restricting it.
✔ 65% cotton corduroy
✔ Slim flattering cut
✔ Statement buttons
✔ 4 functional pockets
✔ Intelligent warmth
✔ Machine washable
Size Guide
IMPORTANT: Order ONE SIZE UP from your usual size.
This jacket fits slim. If you normally wear L, order XL for the ideal fit that enhances without squeezing.
| Size | Chest (cm) | Length (cm) | Sleeve (cm) |
|---|---|---|---|
| S | 97 | 79 | 62 |
| M | 102 | 80 | 63 |
| L | 107 | 81 | 64 |
| XL | 112 | 82 | 65 |
| 2XL | 117 | 83 | 66 |
| 3XL | 122 | 84 | 67 |
How to measure correctly:
Measure chest circumference under the arms, tape snug but not tight.
If you measure 100 cm, order M (102 cm).
Between sizes? Always choose the larger one for comfort.
+1 size (recommended):
Defined but comfortable slim fit, room for a shirt, free movement, flattering silhouette.
True size:
Very slim, fitted look — only if you prefer tight jackets over a thin t-shirt.
How to Keep It Perfect
Washing:
Machine wash delicate at 30°C, inside out, every 6–8 wears.
Use mild liquid detergent.
Minimal spin to protect the corduroy pile.
Drying:
Hang damp on a sturdy hanger.
Gently brush to reactivate the corduroy pile.
NEVER tumble dry (it flattens the ribs).
Drying time: 24–36 hours.
Maintenance:
If the pile flattens, gently brush with a soft brush.
This restores texture.
Normal and easy to fix.
Storage:
Hang on a solid hanger in the wardrobe.
Protect from direct light (prevents fading).
Corduroy doesn’t need special care — it’s robust by nature.
Why Men Who Understand Style Choose It
This isn’t a piece that “follows trends.”
It’s a piece that exists beyond trends.
Corduroy has been worn by stylish men for decades.
It’s not a fad.
It’s a classic that works.
It’s not a jacket you have to build an outfit around.
It’s the jacket that makes anything better.
You take whatever you already own — Roveri elevates it.
It’s not a jacket that needs to explain itself.
It speaks for you.
When you wear it, people understand you have taste.
Not because it’s expensive.
Because it’s good.
